Meet our Founder and Team Members:

Jeff Stoller

Founder, Manager

Jeff is an accomplished attorney and accountant, having worked with and represented clients in transactions, mergers and acquisitions. Jeff attended the University of Southern California where he earned his JD, MBA and Master of Business Taxation degrees. Beginning his career in the tax department of KPMG, Jeff later returned to the USC Marshall School of Business where he was honored as one of the top 20 professors.

Jeff is also experienced in start-ups, both for clients and himself (as evidenced by IT’S IMPORTANT! among others) and authoring the book entitled, “You Want To Be An Entrepreneur” (www.youwanttobeanentrepreneur.com).

Originally from Boston, Jeff has made his home in Miami for the past 30 years.

Al Faer

Director of Operations

With decades as an executive and consultant in media, Al brings a unique operational perspective to It’s Important!

Al founded The Jared Company in 1981 as a highly regarded and recognized media consulting firm providing services to a diverse group of consumer, association, B2B media related clients throughout North America, Europe and Asia including AAA Auto Clubs, Costco, Deloitte & Touche, Disney, J. Walter Thompson, Little Golden Books, McGraw Hill, Natural Health Magazine and Simon & Schuster. As the former publisher/COO of The Diamond Magazine, “The Official Chronicle Of Major League Baseball,” Al was instrumental in launching this publication.

Al taught a graduate course at UCLA for four years entitled “Magazine Publishing Strategies” and has been a guest speaker at Arizona State University.

Al, a United States Air Force veteran, served with the 601st Tactical Air Command/D.A.S.S.

Jonathan Lewkowicz

Director of Sales and Marketing

Jonathan has a Business Economics degree with a minor in Marketing from State University of New York at Oneonta. Over the last 20 years, Jonathan has worked in business development in the software, media and tradeshow industries.

In the media space he has worked for major brands including AAA Auto Clubs and Continental Airlines Magazine. In the tradeshow industry he helped develop additional streams of revenue for large events such as Waste Expo, Lighting Dimensions International and the Electric Show. Jonathan has also helped launch several new ventures including Runway Magazine & GlobalSpec, Inc., which is now well known in the Engineering community.

Jonathan is passionate about brands that solve real life problems which is why he came on board with It’s Important!

Jonathan has also opened several businesses in his local community. He has been a coach for Pop Warner Football for the last 10 years as well as other sports supporting the local community.